Lusha pricing in 2026: plans, credits and what one email costs

Lusha Starter costs $49.90 a month for 400 credits, or $37.45 a month billed yearly. An email costs 1 credit and a phone number costs 5. If you use every credit on Starter with monthly billing, an email costs $0.125 and a phone number $0.62. We read every price on Lusha’s pricing page on October 17, 2026.

Lusha’s plans and credits

Lusha sells credits in a plan for the whole account. These are the plans on Lusha’s pricing page:

Starter includes 1 seat, Pro 2 and Premium 5. Free needs no credit card. On Pro and Premium, a slider on the pricing page buys more credits and moves the price. With monthly billing, Pro with 1,000 credits a month costs $114.90. Premium with 5,000 costs $549.90.

Lusha’s guide to how credits are counted lists what each action costs. These are the ones for emails and phones:

• Email: 1 credit
• Phone number: 5 credits
• Email and phone number together: up to 6 credits
• A contact you already revealed in the same billing cycle: 0 credits
• An API request that returns nothing: 1 credit
• Email or phone from Lusha’s waterfall: 2 credits for a confirmed email, 8 for a confirmed phone, 0 when it finds nothing

On Pro and Premium with monthly billing, unused credits roll over while you stay subscribed, “up to twice the credit limit” of your plan. Free and Starter credits don’t roll over. On yearly billing, unused credits reset at the end of the year.

What one email or phone number costs in Lusha

The price of a credit depends on the plan, the billing and how many of your credits you use. If you use every credit your plan includes, each one costs this:

The plan also pays for Lusha’s browser extension, email sequences and seats. This table assumes the whole plan price goes to data. Every credit you leave unused raises the price of the ones you use. On Pro and Premium with monthly billing, unused credits roll over to the next month.

Lusha compared with paying per lookup in Kairon

Kairon doesn’t sell data credits. Each lookup comes out of your usage balance. Kairon’s data pricing page lists the most each one cost on October 3, 2026. The Starter plan ($49 a month) includes $10 of that balance.

For work emails, Kairon queries Clay first, then Apollo for the ones Clay misses. Clay pricing and Apollo pricing cover their side. Mobile numbers come from ContactOut.

Kairon’s prices are the most each lookup cost at the providers’ prices on October 3, 2026. Each lookup bills the provider’s price at that moment, so it moves when a provider changes its price. Kairon’s agent shows that price before the lookup. A lookup that finds the person but no email costs $0.063, and a phone lookup that finds nothing costs $0.025. In Lusha, a CSV row it can’t match costs nothing. An API request that returns nothing costs 1 credit.

Data lookups need a Kairon plan. So the next tables show two Kairon columns: the lookups alone, and the lookups with Starter. Starter runs LinkedIn campaigns from Claude or ChatGPT. To send email too, you add your own Instantly account or mailboxes.

The tables count found results only and use monthly billing. The Lusha column is the cheapest plan whose credits cover the month, at the price Lusha’s slider showed:

Kairon’s columns leave out lookups that find the person but no email. Those cost $0.063 each in Kairon and nothing in Lusha’s platform. If many of your lookups end that way, Kairon costs more than these tables show. Read the tables this way:

• Emails: up to 40 a month, Lusha’s Free plan covers them. Above that, Kairon’s lookups cost less at every volume we read. Counting Kairon’s Starter, Lusha costs less at 7 in 10 volumes from 41 to 1,400 found emails a month. Above 1,400, Kairon costs less at every volume we read.
• Phone numbers: up to 8 a month, Free covers them. Above that, Kairon’s lookups cost less at every volume we read. Counting Starter, Lusha costs less at about 2 in 3 volumes from 9 to 120 found numbers a month. Above 120, Kairon costs less at every volume we read.

When Lusha is the better buy

Lusha costs less, or gives you more for the price, when:

• You pay yearly on Pro or Premium and use every credit. A Lusha email then costs $0.087 or $0.088 at the credits each plan starts with, against Kairon’s $0.089. More credits on the slider cost less each. On Starter billed yearly, an email costs $0.094, more than Kairon.
• You look up 40 emails or 8 phone numbers a month or fewer, which the Free plan covers.
• You would buy Kairon’s Starter only for the data. At most volumes up to 1,400 emails or 120 phone numbers a month, Lusha’s monthly plans then cost less.
• Many of your email lookups find the person but no email. Each of those costs $0.063 in Kairon.
• Your volume changes month to month. On Pro and Premium with monthly billing, unused credits roll over up to twice the plan’s limit. Kairon’s included $10 resets every month.
• You want the data in a browser extension, with seats for your team: Pro includes 2 and Premium 5.
• You buy a lot of data. Lusha’s custom Scale plan promises “50%+ off price per credit”, at a price it doesn’t publish.

For what Starter runs past the lookup, see Kairon’s pricing.

How we calculated these numbers

Every number on this page comes from these sources and rules:

• Lusha’s prices: Lusha’s pricing page, read in a browser on October 17, 2026, with monthly and yearly billing. We moved its credits slider one 200-credit step at a time. We read Lusha’s guide to how credits are counted the same day.
• Price per credit: the plan price divided by the credits it includes, rounded to three decimals. A phone number is 5 times the unrounded price, rounded to the cent. For yearly billing, the yearly price Lusha charges ($449.10 for Starter, $629.10 for Pro, $3,599.10 for Premium), divided by the year’s credits.
• Volume tables: monthly billing and found results only. The Lusha column is the cheapest plan whose credits cover the month, at the price the slider showed. The slider moves in steps of 200 credits, so 2,500 credits means buying 2,600. The Starter columns assume the whole $10 balance goes to data lookups. If your campaigns spend part of it on AI, Kairon costs more.
• Kairon’s prices: Kairon’s data pricing page, checked on October 3, 2026, and its pricing page for Starter. Providers can change their prices, and Kairon’s agent shows the current price before each lookup.